This next season our Ava By Moonlight collection draws on the bold, provocative imagery from the designer and photographer Paul Outerbridge. Focusing on his still life works that feature everyday items with traditional patterns, offset by reflective and unusual objects, that when paired together show verve and delight. Outerbridge was a pioneer in his early experimental work with colour photography and this makes for sumptuous and moody colour palettes.

Sundays creative director, Naomi Richards, has built this collection of prints starting by hand and moving into digital design, to include a seductive, graphic Jumbo Moon in inky navy; playing with scale and 60’s rich jewel tones of juniper green, peach, ochre and dusty lilac in the Jumbo Tartan; the Paisley offering a twist on the classic with an oscillating repeat of
 swirls that jumble with tiny polka dot drops of colour against a black background. And the finale Wave Tile print, a classic regimented print of curves and points in soft peach, black and white.

For the silhouettes, Sundays retains its softness in beautiful silk satin. Introducing two styles of pyjama; a sharper cut, cropped leg, mandarin collar in the Ava style. In contrast, Pia, with a long length trouser and full button down shirt.

Brand new for AW16 is the Amelia full length nightshirt, with side splits and a subtle bib shape hem. Keeping it simple and sassy with Mirella cami dress, its A-line silhouette and mini length, a perfect piece for weekend getaways.

The cutaway
shoulders and high neckline of the Delphine lounge suit is the ultimate in relaxation – a Sundays take on lounge –luxe. Our Athena robes, with their 70’s style kimono sleeve, a perfect partner to the pyjama sets, worn over the Mirella cami dress or simply on it’s own as a silky wrap dress.

Art direction for the photo-shoot again reference the works of Outerbrige which we also linked to the iconic image of Lauren Hutton laying on Andy Warhol’s silver helium pillows – the photograph was taken by Gianni Penati in 1966.

We shot the campaign on a winter weekend in January in East London with our Sundays team working together to create the imagery that we are excited to share with you.




Keep following our Journal to discover more from behind the scenes.
Thanking the Sundays team:
Art Direction: Miranda Sinclair
Photography: Anna Stathaki
Casting: Lindsay May
Props: Mika Handley
Hair and Makeup: Alice Howlett
Model: Ola Kedrzynska

Sundays T-Shirts available in store now. For all made to order loungewear please allow 21 days delivery. Dismiss


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